Tasteful AI and SaaS product launch videos
High-impact launch videos, done tastefully, for AI products, SaaS teams, and tech companies shipping something that needs to land. We also cover branding work, product launches, and rebrand films.
The Launch Company makes tasteful launch videos for AI products, SaaS teams, and tech companies shipping something that needs to land. It started from a simple frustration: most product launch films either looked generic or felt like they were made by people who had never used the product. We wanted the opposite: work that reads the product carefully, tells a clear story, and still looks like it belongs on a funded startup's launch day.
Today we've shipped 30+ launch videos for YC companies and funded startups. I collaborate with talented motion designers across the industry, and we run as a team of about 5-6 people. I stay close to the craft myself: discovery, narrative, and every storyboard pass are done by me before motion begins, so the piece stays on-message from the first frame to the final export.
The founder
I'm Kailash, a content creator, product designer, and builder based out of Based in BangaloreWorking remotely from India, India. I've been making content for over 6 years and designing products for just as long, including product design work with MNCs and startups. My Instagram sits above 100,000 followers; I recently started on X and it's growing quickly. Motion design is about 1.5 years in, the same window where The Launch Company took shape and started shipping for real launch calendars.
